Work.

A limited edition Tết carton for Seagram’s Imperial Blue in the Year of the Tiger.

We drew it as heraldry instead: a symmetrical pair flanking the Imperial Blue crest, closer to a coat of arms than a zodiac illustration.

Bia Hà Nội has brewed since 1890 and is a shared memory rather than a product decision — which is exactly the problem when you have to post every week for a year.

We started from the city, not the bottle. A watercolour Hanoi — old quarter, Ô Quan Chưởng, Trấn Quốc, Long Biên and the new towers on one sheet — became the base of the “Tôi yêu Hà Nội” line.

MediCare’s Love Your Life Club is a membership programme — a list of benefits, which is the hardest thing in retail to make anyone feel.

We turned the programme into a place you walk into: one neon doorway, one heart, one cast. The doorway is shot as a built set, so it can be a key visual, a gondola header, a security gate or an entire shopfront without redrawing.

Four internal pieces for Manulife’s agency force, made over two years: a leadership training brochure, an illustrated career-path map, a recognition template system and the 2026 Lunar New Year calendar.

We drew the career as a place. The path from financial adviser to senior vice president became an island with eleven milestones, so a ladder that is normally a table becomes somewhere you can see yourself standing.

Home Credit needed a face.

We built SuperCupo: a pint-sized superhero in a red cape, wearing the brand’s own circular mark on his chest so he is never off-brand.

Prudential was not selling a concert.

So the campaign never argues; it just keeps showing the feeling.

Tóny Fruit imports fruit from orchards on four continents and sells it in Vietnamese supermarkets.

We built the apple silhouette as a window: every key visual looks through the mark into a real orchard.

Relifoods grows and ships fruit, and fruit is the hardest thing to brand: the product is identical to everybody else’s until someone tells you it was handled properly.

We built the R as a hand. The stem of the letter is a wrist, the curve is a palm and the strokes are fingers taking the weight of the fruit — a mark that says selected and carried before it says anything else.

A red-ginseng liquor from a traditional Vietnamese distillery, sold mostly as a gift.

One shield, one seal, one vertical column of type; only the colour changes.

Joule Power sells solar and battery storage — a category where every competitor’s identity is a blue gradient and a leaf.

We put the battery inside the name. The two O letters in JOULE and POWER become cells: one carries a plus, one a minus.

Hoàng Anh supplies flavours and food ingredients to Vietnam’s food and beverage industry.

We kept the origin and rebuilt it. The spiral became an interlocking H and A, stepping in and out so the eye reads depth, radiating from a central circle that stands for people.

Build a Vietnamese key visual around a single line — Mực Rẻ, In Khoẻ — and keep the palette as monochrome as the printer itself, letting only two words carry the colour.

We built the line out of what a printer actually makes. KHOẺ stands on a stack of freshly printed paper; RẺ sits inside a pile of coins; the toner cartridge holds the lockup together.