Born in Saigon. Built on purpose.
The swag deck — 30 projects
ORIGIN STORY
BFS is a creative studio in Ho Chi Minh City. No account layer — the person who takes your brief hands over the print files.
Started in 2020 with an unhealthy respect for deadlines. Six Tết seasons later: 30 projects shipped, one MUSE Gold on the shelf, and nothing made just to look busy.
METHOD
Tell us everything. Takes 5–7 minutes.
A founder reads it. No bots, no boilerplate.
Directions go up, one survives — and we say why.
Every element earns its place or comes out.
Files, guidelines, print supervision. Nothing left to guess.
THE FOUNDERS
No account layer. The person who takes your brief hands over the print files.
* Specialists join by project — named in the credit line of the case.
PARTNERS
Some projects arrive through an agency, some we lead. Either way the credit line says who did what.
- BFS Studio × April Advertising Advertising agency AirAsia — Top 1 Bay Thái?Hoàng Anh — Authentic Taste of Life
- BFS Studio × TAAD Brand agency Oldenburger — Hai vị, một dòng sữa
- BFS Studio × Digix Digital agency Prudential — An Concert
- BFS Studio × 9Cread Creative agency Tóny Fruit — Fruit Garden of the World
- BFS Studio × Đinh Văn Sơn Lacquer artist 10Vill Coffee × Đinh Văn Sơn
AWARDS
MUSE Design Awards Gold 2026 Packaging Design — Limited Edition All awards ↗
CLIENTS
Gene Solutions · Forever Spring Boutique JSC · An Cựu Galleria · Pernod Ricard · Santen Pharmaceutical · Comfee · Casella Family Brands · One Drinks Asia · Jacob’s Creek · HABECO · MediCare · Manulife · DMK Group · Home Credit · Prudential · Tóny Fruit · Relifoods · Vị Dân · Joule Power · AirAsia · Hoàng Anh Food · Brother
CREDENTIALS
The whole studio, in one PDF.
Studio, recognition, clients and the work — packaging, identity, campaign.